Over 150,000 units of Spectacles were sold by Snap Inc. post the launch of the hardware, which lit up the internet recently. The news was disclosed by Evan Spiegel, CEO of Snap Inc., at the Vanity Fair Establishment Summit.
Initially, the camera recording sunglasses could only be sold through Snapbots or via the dedicated pop-up store in New York.
However, the concept changed soon. Snap realized that it has to think beyond the Snapbot to achieve widespread distribution of Spectacles.
In February 2017, Snap made the Spectacles widely available online for the first time via its own website and Amazon. Following this, the company debuted a pop up in Harrods, London, to become the first in-person vendor of the Spectacles.
The Harrods pop-up offers customers their choices of Spectacle color. The kiosk also has a mirror to allow customers to see how the piece of hardware looks on them.
At the selling price of $130, Snap sold a huge number of sunglasses in a short time. Spiegel said that the number of smart glasses sold surpassed his expectations and the number of iPods sold by the company in its first year. He also said that the device marked the beginning of building out a hardware division at Snap.
“Our view is that hardware is going to be an important vehicle for delivering our customer experience maybe in a decade,” said Spiegel. “But if we believe it’s going to be important in a decade, we don’t want to be starting a decade from now.”