General Motors To Integrate E-Commerce Technology In Cars

The U.S. automaker has taken a big leap to improve driver safety by equipping the dashboard of its fleet with e-commerce technology, which can be used for performing various services like ordering food, finding hotels, and spotting refill outlets.

General Motors To Integrate E-Commerce Technology In Cars
GM Ensures Driver Safety, Installs E-Commerce Technology On Dashboards

On December 5, General Motors Co. announced its plans to use e-commerce technology on the dashboards of its new cars. The technology will help drivers to find hotel rooms, locate refill spots, and search eateries by tapping on icons provided on the dashboard, instead of using their cell phones.

General Motors (GM) developed its Marketplace technology in collaboration with International Business Machines (IBM). The technology will be installed in about 1.9 million models manufactured in 2017, and 4 million models across Chevrolet, GMC, Buick, and Cadillac brands in the U.S. by the end of 2018.

Santiago Chamorro, Vice President for Global Connected Customer Experience at GM, outlined that the company will generate revenue from merchants featured on the dashboard. However, customers will not have to pay for the service or data used for these services.

“This platform is financed by the merchants,” said Chamorro.

GM will receive revenue for installing a merchant’s application on its dashboard. There will be revenue sharing between company and merchant based on each transaction. He added that it will be too soon to determine how much revenue will be generated.

GM will add more vendors as they proceed with the plan. Some of the vendors will be added in the first quarter of 2018. Moreover, the company intends to integrate apps for news, music, and other services in its vehicles.

The U.S. auto manufacturing giant plans to utilize its in-car Marketplace connections to increase sales of products and services, including access to in-car Wi-Fi, from its own dealer network.

Customers can “expect to see more service promotions coming through the platform,” added Chamorro.


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