Google – Amazon Feud Gets Bitter, YouTube Pulled Off Fire TV and Echo

Customers have been caught in the crossfire between two tech giants in the Silicon Valley as Google blocks YouTube from Amazon devices.

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Google- Amazon Feud Gets Bitter, YouTube Pulled Off
Feud Continues As Google Pulls Out YouTube From Amazon Gadgets

Google Inc. said it would pull out YouTube from two Amazon devices on December 5. Moreover, the search engine giant criticized the e-retailer for not putting Google hardware for sale on its website.

Amazon and Google have been competing against each other in many areas like cloud computing, voice-controlled gadgets such as Amazon Echo Show and Google Home.

Many experts outlined that the interaction with computers through voice is expected to grow in future. No tech giant has ever dominated the voice-controlled gadgets space. Hence, stakes are high to dominate the space.

According to the data from research firm eMarketer, Amazon’s voice-controlled devices have been outsold Google’s devices.

Google said in a statement, “Amazon doesn’t carry Google products like Chromecast and Google Home, doesn’t make (its) Prime Video available for Google Cast users, and last month stopped selling some of (our sister company) Nest’s latest products.”

As Amazon is not reciprocating, Google pulled out YouTube from Echo Show and Fire TV.

Amazon said in a statement, “Google is setting a disappointing precedent by selectively blocking customer access to an open website.”

In September 2017, Google removed YouTube from the Amazon Echo Show. Videos were displayed on its touchscreen without channel subscriptions, further video recommendations, and other features. Amazon later added YouTube to the device, its voice commands for the service violated the terms of use. However, Google removed the video streaming service again on December 5.

Both companies should reach at an agreement and resolve these issues to avoid inconvenience to consumers.

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