Instagram has begun adding expired stories to private archive on public profiles. The feature has been rolled out across the world for android and iOS devices.
The archive represents a feature borrowed from Snapchat, which introduced its own version, named Memories. However, Instagram’s version differs from Snap’s version in one aspect. It allows users to post their stories in the profile through a feature known as Highlights.
This feature enables users to keep old stories together in an archive, name the archive, and publish on the public group. These stories will appear above other posts.
Instagram outlined that Highlights is the biggest change in the history of profiles. The stories are displayed on the top of the user feed, while Highlights are displayed on top of the posts and the profiles as well.
The Facebook-owned company informed that users have been saving their stories, but some of them forget. So, the private archive provides a solution to this problem.
A reverse chronological order is used to represent stories with most recent stories displayed on top. Dates have been stamped on stories to help users navigate through easily them. Moreover, stories can be shared again as a post or a direct message.
The company believes Highlights on profiles would help users enhance their self-presentation. The new feature would help brands display the best content through images and videos on the head of its posts and attract lot of audience.
“In a lot of ways, people get to know you through Instagram and your profile,” said Robby Stein, Product Lead at Instagram. “It’s such an important space, but it’s also one that hasn’t changed very much.”