Amazon said it launched Mozilla’s Firefox and its Silk browsers for Fire TV on December 20. These browsers are available in all Fire TV devices and can be installed through Amazon website or Fire TV itself.
Amazon released its Silk browser for some users secretly in November. However, the announcement made it available for all users of Fire TV across 100 countries and territories. The e-retailer said its Silk browser contains features such as home screen bookmarks.
“With full Web browsers on Fire TV, our customers’ entertainment and information options are greatly expanded. We want to make it easy for customers to access the Web from the comfort of their couch,” said Marc Whitten, vice president, Amazon Fire TV and Appstore. “We’re excited to bring web browsing to customers on every Fire TV device in every country where they’re sold.”
The inclusion of browsers came amid the ongoing battle with another tech giant Google. The search engine giant took a decision to pull YouTube out of Echo Show and Fire TV.
YouTube was the major source to access content for Fire TV users. Google decided to pull it out of Fire TV on January 1, 2018. So, Amazon released two browsers in time to enable users access YouTube through any of the platform.
This strategy may not prove to be effective as Google will block access of YouTube from Amazon’s Silk browser. The e-retailer has been using it as a workaround on the Echo Show, from which Google pulled out its video sharing and streaming platform recently.