AI & Creativity: How Far AI Come Into Creative Process?

AI & Creativity How Far AI Come Into Creative Process
AI In Arts: How Much Creativity Will Be Affected By AI?

Though artificial intelligence (AI) has made leaps into various fields such as automobile, BPO, law and others, the question remains whether it will transform the art industry as well. Machine learning algorithms have been used to create images, music, and videos along with writing scripts, essays, and others. In the wake of rapid technological progress, it is possible that creativity will be lost in implementation of AI. However, experiments have been conducted to create trailers of movies by extracting some scenes. Machine learning algorithms are also implemented to create fake videos and spread fake news by bad actors. The creative side of humans has been replaced by AI, but only up to certain extent. Providing a lot of information to train algorithms and create beautiful imagery or videos or essays is possible, but AI technology is not yet advanced to replace creativity. Some of the experts believe that AI can foster creativity in humans.

Speaking at MIT Technology Review’s annual EmTech Digital conference in San Francisco, Gavin Miller, head of Adobe Research, outlined the role of AI in creative fields. He displayed several videos of AI-prototypes developed by Adobe’s Creative Intelligence Lab. One of the prototypes, known as Project Scene Stitch showcased how an algorithm can be used to replace ugly part of the photograph with something beautiful. A user would enter keywords and an algorithm will search for a part of an image that will fit in that ugly part user wanted to replace. Another prototype, known as Project Sky Replace uses deep learning algorithm to remove sky in the photograph and replace it with other image of sky that matches the part to be replaced geometrically. Moreover, the color balance of foreground image is considered, and the foreground color is matched with color of the sky. For instance, the Eiffel Tower on cloudy day can be transformed into a sunset image.

The questions were raised that this process would be unethical as creativity may get lost in doing this. However, Miller outlined that this process would eliminate tedious tasks artists have to do. He believes that AI will become a huge part of creative process as artists will switch from single style to multiple styles. He said, “The hope is by automating some of that work [with] AI we can free up more time for being genuinely creative.”

IBM has made great strides in using AI in the creative process. In 2016, the company created a trailer with the help of AI for Hollywood’s horror film Morgan. Its AI analyzed visuals, sounds, and structure of hundreds of horror film trailers. Then it selected some scenes for editors to bind together for a trailer. It reduced the week-long process to one day. Though it shows how far AI have come, its role is still restricted to an assistant.

“It’s easy for AI to come up with something novel just randomly. But it’s very hard to come up with something that is novel and unexpected and useful,” said John Smith, Manager of Multimedia and Vision at IBM Research.

Experts in AI technology said that they have only scratched the surface of what is possible. Computers can be coached on some parameters of creativity, but it is difficult to predict to what extent AI can be stretched up. A bunch of training data can be provided to machines regarding what is beautiful and what is not. The definition of beauty is subjective for humans. But experts believe AI can do a decent job after plenty of training. A lot of research in AI is needed to cover many parameters of creativity and replace humans.


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