This is the era of technology. The trend of innovation has emerged and pushed the boundaries of human imagination. Everything that was not possible before has become possible. Tech companies are appeasing users with their innovative products and luring them into changing the way they do everyday things. From smartphones to headsets, every gadget has been innovated to bring transformation in human lives. Spectacles cannot be the exception. Since the inception of Google Glass to perform various functions such as capturing photos and navigation, many other tech giants have launched the similar product with different features. Snap launched its spectacles in fall of 2016. Now, it has launched an update with new features and design. Its V2 now has water-proofing shield and capability with high-definition video. These changes have been made to give the perfect vision and features that can be preferred over a smartphone.
As it seems, water-proofing and high definition video recording feature have pushed limitations, but these updates might be too minor to lure existing users in upgrading and new users to purchase these spectacles. In a review by TechCrunch, Josh Constine outlined, “After two days of use, I think Spectacles V2 cross the threshold from clumsy novelty to creative tool accessible to the mainstream.” However, its update would not be enough for the company to expand its reach and gain more customers in next few months. The price has raised from $129 to $149. It is justifiable to raise the price, but people will hover over “add to cart” button because it is nothing but a gadget. People will think before spending $149 on a gadget which is updated with functions of a smartphone. The company might have made changes on the software side and kept the price of $70–$100 for these gadgets. Moreover, the high-end spectacles market does not need an update right now to attract users. On the other hand, these spectacles by Snap offer a unique experience; so those who are ready to wear a computer on eyes, it would appeal them.
After the release of its first version of V2 in November 2016, it sold only 220,000 pairs of spectacles. This figure was below the company estimates. The firm had to bear $40 million in losses in 2017 and store excessive inventory. Still, it thinks users would prefer eyewear over a smartphone to take pictures and videos. The company considers itself a camera company first, and then, a social media giant.
The market for high-tech eyewear is in its infancy and many tech giants have been lining up to develop their own products. They have been striving to provide a comfortable experience of wearing a computer on eyes to users, however, they are yet to succeed. It is not yet inevitable whether the eyewear will be designed for a camera or there will some other meaningful use of them in the future. Though V2 doubles down company’s original vision, it has not acknowledged why the V1 failed to meet sales expectations. It will be interesting to see what the future holds for V2 and smart glasses.