Apple has been facing criticisms and several challenges for the past few days regarding slowing down of older iPhones for quite some time now. It says that it does this to prolong the life of its phones, but consumers claimed it is a way to encourage upgrades and have criticized the company for not being clear about the issue.
In its letter, the tech giant said that there had been a lot of misunderstanding about the issue and that the charges on the company about degrading the user experience to drive customer upgrades was untrue. Apple said that it has never done or intends to do anything to shorten the life of its products. It said, “Our goal has always been to create products that our customers love, and making iPhones last as long as possible, is an important part of that.”
As an Apple said that the batteries became less effective as they chemically aged and this reduced their capacity to hold the charge. This could be affected by the number of charging times of a battery and the temperature of the environment in which an iPhone is being charged.
To regain the trust of consumers who may have doubted Apple’s intentions, Apple decided to reduce the price of out-of-warranty battery replacements by $50 – from $79 to $29 – for those having an iPhone 6 or later whose battery needs to be replaced in late January 2018. The company also said that in early 2018 they will issue an iOS software update with new features giving users more visibility into the health of their phone’s battery, so they can see if the condition is affecting the performance.
In April 2018, the company released the new version of iOS 11.3 beta featuring the Battery Health Status. One can have access to the new setting via Settings > Battery > Battery Health (Beta). On tapping this setting, it will show several indicators. One indicator tells about the maximum capacity of the users iPhone battery, showing the strength of the battery compared to its original state. Lower capacity may also lead to fewer hours of usage between charges. The second indicator is the ‘Peak Performance Capability’, which shows the status message of the users iPhone battery. If the battery is in a good condition, it will show the message “Battery Currently supporting normal peak performance” to the user. In case there is an issue with one’s iPhone battery, this will change into a different message suggesting one to replace one’s battery.
At present, Apple is focusing on bringing performance improvements with the iOS 12 that weren’t possible before. The iOS 12 is expected to unveil camera up to 70% faster, keyboard up to 50% faster and apps up to two times the speed. The tech giant introduced the ARKit 2 with iOS 12 to enable developers to create the innovative augmented reality (AR) apps using the new tools to integrate shared experiences, persistent AR experiences linked to a certain location, object detection, and image tracking, making AR apps even more effectual. The company’s proprietary video calling feature, FaceTime, now supports Group calls which makes it easy to chat with several people simultaneously. The Digital Health feature called Screen Time has been incorporated into the iOS 12. It provides users with detailed information and tools to help them track their time spent on apps and websites. There is also a Siri update in iOS, which helps the assistant in getting things done quickly. The new Do Not Disturb tool helps iPhone and iPad users take control of their time spent interacting with their iOS devices. A few other features that have been introduced in the iOS include Measure App, Improved Photo Search, Memoji and Fun Camera Effects.