Mobile Retailing: Tipping Point for Retailers and Customers

In the supremacy of Internet, mobile retailing or e-commerce as we may call it has taken the world by storm. Everything and anything can be availed online, through the celli that you own.

Mobile Retailing Tipping Point for Retailers and Customers
M-Commerce to Take Over Brick and Mortar Shops In Future

Our love affair with mobile phones, internet and shopping is never ending. So, what happens when ‘shopaholic’ and ‘moboholic’ combine? Boom!!! Hassle free shopping!!! Suddenly, everything is available at your fingertips. What can be more enticing than the fact that you don’t have to leave the comfort of your home to satisfy those shopping cravings?

E-commerce has made everything simpler for both consumers and retailers. 24*7 availability of products, convenient transfer of funds and door step delivery are the major boosting factors behind the success of e-commerce. Primarily, locating item becomes easy. Customers don’t have to check out every aisle. Typing the keyword does the trick. Consumers just have to type the keyword they are looking for and they have the entire list of relevant products in front of them. The websites also suggest the relevant products that might be useful for the buyer. The browsing patterns of the consumers are closely studied and accordingly the suggestions are made. These suggestions work as reminders for the buyers in case they have overlooked something important.

Secondarily, description plays significant role in shopping. It is extremely important to correctly describe the products as it affects consumer’s decision directly which brick and mortar stores tend to fail. E-commerce provides rich description of the products along with the reviews of other consumers. It doesn’t matter in which corner of the world you are located; m-commerce or mobile commerce will make sure that your demands be fulfilled. Besides, who can resist the attractive sales that are offered? M-retailing gives its customers the treat of sale throughout the year which the stores may not offer. Not only the customers but also the vendors are in profit with m-retailing.

With e-commerce, vendors too, get a fair chance to promote their business without thinking about the geographical limitations. They can sell their product to any and every corner of the world at any given time. The human resources required are also relatively less. Promoting business becomes easier as it can be easily done with the help of social media platforms like Facebook, Youtube, and Instagram which have ‘buy now’ buttons. These platforms have push notification which is a powerful tool to promote businesses. Users check their phone approximately 200 times a day, making it easy for the vendors to connect with the buyers. Retailers use rich content to display their goods and services. Video marketing is the most popular type of marketing online. Advertising on social media using videos can increase the business.

In a recent research carried out by Centre for Retail Research (CRR) for it came out that over £6 billion (around $9 billion, AU$12.5 billion) is being lost by retailers due to a lack of investment in their mobile services. Claire Davenport, media and internet, strategy and management head of “The growth of online and mobile spending has already had a hugely positive impact on the retail sector. However, there is still a great opportunity being missed – and it is worth billions for retailers. Customers have expressed their intention to spend more on mobile devices, so now is the time to revisit mobile strategy to capitalize on this.”

Google redefined www as “What I want, when I want, where I want it.” This terminology accurately describes the trend of mobile commerce. The landscape of ecommerce will expand and will be dominantly used for shopping.


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