Although Amazon has sold zillions of voice-controlled devices like Echo and smart assistant like Alexa, its plans of getting users into buying more crap has miserably failed, as per the reports.
Despite the sale of 50 million Alexa-abled devices, merely 2% of the buyers have made purchases with their own voices in 2018. 90% of the users didn’t try it again, whereas the other 18% used the gadget to track orders that were made on other devices and find new deals. Currently, users who are shopping with Alexa mainly use it to stock up on home supplies.
Meanwhile, most of the people continue using Google Home and Alexa to stream media, checking the weather, and operating connected smart devices. Even these applications can be cagey since the voice-controlled systems most of the time turn simple tasks into shouting sessions.
All these facts ultimately make sense as browsing the authentic Amazon site manually to make the purchase is unarguably a finer way to compare the options than having options suggested via speech. That’s because of a variety of factors, one of them being that every time Alexa is unable to return Amazon Choice’s product that is the line of the product selected by undisclosed method—it recites a jingle-jangle sequence of search-optimized trash.
When the buyer’s money is on a stake, the inability of the smart assistants to allow the users quickly browse through the mechanics of switching between payment options shipping and order or to let the users see the product in question doesn’t sound great at all.
These future tricks of Alexa to juice up the business might come up as transparent means of introducing advertisements into the home, which could lead to people simply asking it to zip up
According to the reports, Alexa skill developer, Jo Jaquinta generally cites inculcating third-party skills into the smart assistant as a promotional means for brands, instead of direct sales strategy. Amazon has come up with some of the new ideas to promote Alexa shopping. The company plans to add deals on purchases like “voice only discounts.” Though it will be easier to see for how long users will remain on the board just for the sake of a few bucks before switching back to the site like they did before.
One of the sources stated that it is simply the matter of finding a way out of boosting people to continue purchasing via Alexa through data analysis, after which they could flourish the market quickly.
An Amazon spokesperson told, “Millions of customers use Alexa to shop because it is the most convenient way to capture needs at the moment. We want to enable customers to shop in whatever way is easiest for them.”
The fundamental thing that keeps people from quitting Amazon is the variety of products it offers, while a smart speaker can only push specific products that people already know they want. (Thus, the inclination towards home products, for example, phone charger, a new T.V., or a kitchen knife) is more, as the exact selection of the item doesn’t matter much.
Conclusively, the best tool to keep people glued to shopping from Amazon is a smartphone or a computer, which is already in the hands of the customers. In essence, Amazon is striving to push something that would earn more revenue for the company despite the fact that no one actually wants to use it.