Spotify Explores New Dimensions


Along with Apple Music, Spotify is one of the global leaders in online music-streaming services. Its app – available on all leading platforms – allows users to access the music of numerous global and local artists. Users can choose to pay a minimal amount per month to avail the service free of advertisements, or choose to listen to it free – in which case an audio ad pops up after the completion of every three songs. Now, Spotify is entering new avenues to ensure that users avail the platform and gain a significant market advantage over its competitors.

Spotify is about to roll out its official Apple Watch app, so that users can control music and play their favorite songs without having to take their iPhone out of their pockets. While missing some features – including the option to download songs for playing them offline at a later time – it can support both the paid and unpaid version of the app. Users also can’t use the 4G LTE facility available with Apple watches to stream music to wireless headphones. Instead, it has to be wirelessly connected to the phone and would be controlled by the app on the Apple Watch. This is also a missing feature, as the feature to connect directly to the Apple Watch would have appealed to music-loving runners.

Nonetheless, users can change volume, switch tracks and move around playlists with the app on their Apple Watch. “With this new app, users can enjoy an improved experience with better control and the ability to seamlessly connect to your speakers or devices,” Spotify said in a statement announcing the app. “The new integration with Apple Watch makes accessing your recently played songs simple, even with your phone in your pocket.”

In addition to developing an app for Apple Watches, Spotify has also rolled out its services in the Middle East. Spotify has to secure the rights to stream music to customers in each region, as well as figure out how to monetize their business in new markets. This is the reason why Spotify isn’t available in some parts of the world, especially in countries with limited laws governing music rights. However, the largely untapped market of the Middle East is filled with potential listeners, most of whom would welcome the availability of Spotify in their region. The suggested playlists would also be customized to appeal to the majority-Arab speaking nations – showcasing Arab songs of both the old and modern era. The Middle East also witnesses a large amount of music piracy, and Spotify can help curb down that nuisance.

In comparison to the 50 million user base of Apple Music, Spotify is the most popular music app, with more than 190 million users. Its decision to explore new dimensions may strengthen the music service’s appeal not only among Apple’s loyal customers but also to new audiences around the world.