Mobile advertising is type of advertising that appears on mobile devices such as smart phones and tablets that have wireless connections. As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in mobile web site, in downloaded apps or in mobile games.
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Mobile technology used by companies such as Google and Facebook tailor mobile advertisements based on individual’s web browsing history, geographic location, and with data collected by shopping habits. Because mobile devices typically have smaller screens than computers or laptops, this form of digital advertising is usually optimized for small displays by being concise.
Global mobile advertising (m-Advertising) market is expected to reach $354.76 billion in 2025, representing a 2019-2025 CAGR of 18.24% driven by a growing adoption of m-advertising service in global industries.
Highlighted with 87 tables and 82 figures, this 192-page report “Global Mobile Advertising Market by Solution Format, Advertising Type, Industry Vertical, Mobile Device, and Region 2014-2025: Growth Opportunity and Business Strategy” is based on a comprehensive research of worldwide mobile advertising market by analyzing the entire global market and all its sub-segments through extensively detailed classifications.
Profound analysis and assessment are generated from premium primary and secondary information sources with inputs derived from industry professionals across the value chain. The report provides historical market data for 2014-2017, revenue estimates for 2018, and forecasts from 2019 till 2025. (Please note: Before delivery, the report will be updated so that the latest historical year is the base year and the forecast covers the next 5-10 years over the base year.)
Key Players: AdColony, Inc., AOL, Apple Inc., Applovin Corporation, Avazu Inc., Chartboost Inc., Digital Turbine, Inc., Facebook Inc., Flurry Inc., Flytxt, Google, Inc., GoWide, GumGum Inc, Inmobi, Matomy Media Group Ltd., Microsoft Corporation, Millenial Media, MoPub Inc., Nokia, PassionTeck, SAP SE, Smaato Inc., Tune, Inc., Yahoo! Inc., Yeahmobi
In-depth qualitative analyses include identification and investigation of the following aspects:
Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter’s Fiver Forces
The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global mobile advertising market in every aspect of the classification from perspectives of Solution Format, Advertising Type, Industry Vertical, Mobile Device and Region.
By Solution Format –
Advertisement Campaign Solutions, Reporting & Analytics Solutions, Content Delivery Solutions, Integrated Solutions, Mobile Proximity Solutions, Other Solutions
By Advertising Type –
Search Advertising, Display Advertising, Messaging Advertising, In-App Advertising, In-Game Advertising, Websites Advertising, Video Advertising, Other Advertising Types
By industry vertical –
Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industries
On Basis Of Mobile Device –
Smartphones, Tablets, Laptops & Notebooks, Other Devices
By Geographically –
- APAC (Japan, China, Australia, India, South Korea and Rest of APAC)
- Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
- North America (U.S. and Canada)
- Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
- RoW (UAE, Saudi Arabia, Qatar)
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For each of the aforementioned regions and countries, detailed analysis and data for annual revenue are available for 2014-2025. The breakdown of all regional markets by country and split of key national markets by Solution Format, Advertising Type, Industry Vertical, and Mobile Device over the forecast years are also included.
The report also covers current competitive scenario and the predicted industry trend; and profiles key providers including market leaders and important emerging players.
Specifically, potential risks associated with investing in global mobile advertising market are assayed quantitatively and qualitatively through GMD’s Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.
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