Whether you have just set off a new digital marketing venture or have been running one for quite a long time, developing a successful content marketing strategy is certainly more than important. Now, if you render such notion that content is nothing but a pack of web pages, Tweets and blogs, you’re not cent percent right. When branding is definitely a vital factor, there is also much more to it. Especially, being a digital marketing professional, you would certainly want to crop up an explicit idea about the ins and outs of content marketing strategy. This post is going to depict some of the essential tips that any content strategist would stand in need of!
A proper understanding of sales funnel is what that would steer you through the right channel. When it comes to the buyer’s decision-making phase, anyone responsible for sales & marketing has to pay proper attention to this process. This is how they can get a clear grip of what makes buyers get through the funnel. Content marketing can also be considered as something that’s placed at the very top of the sales funnel. The “top” of the funnel is where lead generation takes place. It’s exactly where you have the prospect to hurl a net over the potential customer base. This way, you can not only pave the way for a bigger circle of audience, but can also involve yourself with them to craft even a better strategy. Nevertheless, a good content manager would always have the dexterity to involve customers through every slice of the funnel and make them riding through the flue.
At the same time, a content strategy is not about the number of articles and posts written over a period of time, or whether a venture should spend much time in doing Facebook Live. Rather, it’s completely about quality. Also, these things are not exactly what a strategy should be like. Here, you need to be quite particular to attain certain measures that will guide your strategic slant in the best possible manner.
Last but not the least; creating a calendar is really essential to get into a successful strategy. A content calendar can just be more than helpful in propelling your strategy through the right direction within a given timeframe. When you would certainly want to add some special dates like important holidays, you should also leave some blank space for arbitrary yet relevant events that you need to create exclusive content for last-minute.
And, it doesn’t end here! Suppose, you are a content manager and you already have a strong network of content writers at your disposal. A strategy is on the board, the funnel is ready and you have a calendar as well. You’ve also denoted what you want to portray. Also, just like a good set of tools for analytics, you have a team of content experts too. But, then, it’s crucial to figure out the perfect framework different types of content fall into.
So, what are you still contemplating over? It’s time to adhere to the above strategies and they are certainly going to help you run a successful digital marketing campaign.