An organic and herbal deodorant is a substance extracted from natural ingredients (plants which are grown in natural environment in the absence of chemical pesticides and fertilizers) applied to the body to control body odor, which is caused due to the bacterial breakdown of perspiration in warm parts of the body such as armpits, feet, and other areas.
Organic and herbal deodorant, just like other deodorants have impeccably altered the personal grooming habits of individuals. Previously perceived as a commodity of the affluent, these have gradually become the essential day-to-day products for the general public. These products are also used to express personal panache, self-reliance, and individuality. The growth in importance of fragrance and the ever-changing fashion trends fuel the growth in demand for these products.
Increase in population coupled with rise in consumer expenditure on personal and beauty care products, growth in awareness about the therapeutic benefits fragrance, and innovative product push strategy by key global players are the major drivers for the global organic and herbal deodorant market. Moreover, rise in health consciousness among consumers towards aluminum toxicity is anticipated to further boost the growth of the organic and herbal deodorant market.
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However, availability of counterfeit products is expected to hamper the growth during the forecast period. In addition, high cost of the product is also anticipated to take a toll among the price conscious consumers, thereby, shrinking the market growth of the global organic and herbal deodorant market.
Product launch is one of the key strategic development adopted by market players, for instance, in January 2018, The Shahnaz Husain Group, one of the leading organic personal care company, has launched a range of organic and herbal deodorant in the Indian market, under the brand name O Shahnaz Husain. The product will be available in body spray format for both men and women exclusively.
The global organic and herbal deodorant market is segmented based on product, usage, distribution channel and region. Based on product, the market is divided into spray, stick and roll-on. Based on usage, it is classified into male, female and unisex. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialty stores, online and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
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Key players operating in the market includes EO Products, Green Tidings, Lavanila Laboratories, Schmidt’s Deodorant Company, LLC (The Unilever Group), North Coast Organics, Laverana GmbH & Co. KG, Natural Deo Co, Bubble and Bee Organic, Sensible Organics, Inc., Vi-Tae, Truly’s Natural Products, and Beach Organics among others.
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