Asia-Pacific Mobile Security Market Report, published by Allied Market Research, forecasts that the Asia-Pacific market is expected to garner $7.5 billion by 2020, registering a CAGR of nearly 43% during the forecast period 2015-2020. Mobile data protection solution is expected to exhibit fastest growth, at a CAGR of around 44% from 2015 to 2020. China is expected to be the highest revenue generating region during the forecast period for mobile security market, followed by Japan and Singapore.
According to types of mobile security, the market is bifurcated into E-mail and Anti-virus security. E-mail security constituted 52% share of the overall market revenue in 2014, and is expected to dominate the overall Asia-Pacific mobile security market during the forecast period. Android was the largest revenue-generating operating system segment of mobile security market, which accounted for nearly 57% of the total Asia-Pacific market revenue in 2014. This segment is expected to maintain its dominance throughout the analysis period due to the massive growth in the number and usage of Android devices.
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Based on end users, the enterprise segment occupies major market share. This segment is anticipated to generate a revenue of $6.4 billion by 2020, registering a CAGR of nearly 43% during 2015 – 2020. The increasing trend of BYOD in various enterprises and the need to secure confidential corporate data are the prime factors boosting the growth of mobile security market.
Geographically, China is the highest revenue generating country in the APAC mobile security market, followed by Japan and Singapore. The growth in China is supplemented by factors such as higher rate of adoption of mobile devices as it is one of the largest smartphone markets, worldwide. In addition, India would exhibit the fastest growth during the forecast period.
The leading players have adopted competitive strategies such as product launch, innovation, mergers and acquisitions and partnerships in an effort to consolidate their market presence.
International Business Machines (IBM) Corporation, MobileIron, Symantec Corporation, Kaspersky Lab, VMware Inc., innoPath Software, Microsoft Corporation, Apple Inc., Intel Corporation, Google Inc. are some of the prominent players operating in this market. The leading market players have adopted acquisition as their key strategy to expand their cu
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Driving factors for the market
- Increasing adoption of BYOD (Bring Your Own Device)
- Increasing penetration of smartphones
- The rising trend of Internet-of-Things (IoT)
- Government regulations contribute to the growth of APAC mobile security market
Market Restraints and Opportunities:
- Costs involved in deploying mobile security solutions
- Easy availibility of pirated solutions
- Lack of awareness about the available mobile security systems=
- Usage of smartwatches
- Adoption of cloud computing
- Usage of BCI technology
MOBILE SECURITY APAC MARKET KEY SEGMENTATION
- Mobile data protection
- Mobile application management
About Allied Market Research:
Allied Market Research (AMR) is a full-service market research and business consulting wing of Allied Analytics LLP based in Portland, Oregon. Allied Market Research provides global enterprises as well as medium and small businesses with unmatched quality of “Market Research Reports” and “Business Intelligence Solutions.” AMR has a targeted view to provide business insights and consulting to assist its clients to make strategic business decisions and achieve sustainable growth in their respective market domain.
We are in professional corporate relations with various companies and this helps us in digging out market data that helps us generate accurate research data tables and confirms utmost accuracy in our market forecasting. Each and every data presented in the reports published by us is extracted through primary interviews with top officials from leading companies of domain concerned. Our secondary data procurement methodology includes deep online and offline research and discussion with knowledgeable professionals and analysts in the industry.